I've toyed with the idea of turning my Charger into a serious hood-mobile: chrome caps on the rear view mirrors, chrome gas cap, sick 20" spinners, ridiculous pearlescent paint job, the whole nine yards. But I live in Memphis, so my Charger would become someone else's Charger pretty fast.
So these guys pimped their ride in ways I can only dream of. I'm not sure I would have chosen the same theme though. Kinda screams, "I can't cope with real interaction, so I am a pimp on the Intarwebs."