Advertising is increasingly losing creativity. Why come up with something memorable when we can have a bikini model hold the product? Or use some music from the Billboard top 20 so the kids will relate to it? Or scare the consumer into "needing" our product with threats of germs, failure, and poor health?
The Arab Dairy company took a different approach: violence. Buy our product or get the crap kicked out of you by a large furry. Well done.