Sadly, this is not a post extolling the virtues of everything Lego. While I'm a great proponent of the "variety bucket" over the kit with instructions, and the imagination that Lego inspires in general, this one is just a pathetic marketing ploy/brand presentation.
I get it. It's tough to get kids to read and understand the Bible. Honestly, the original document isn't terribly well-written, and the subject matter isn't easy to connect to. Contextually speaking, it's fairly irrelevant too. Especially the Old Testament.
But the "
Brick Bible" is really too much. The intersection of logos children recognize and religion is despicable. As though there aren't enough 1-year-olds that recognize McDonald's/Barbie/XBox/pick one!, let's try to throw the Old Testament in there with a brand they might recognize.
Don't get me wrong: I'm not anti-religion. Religion is actually a great thing for some people. It provides hope, and comfort for millions. But there really should be a distinct separation between retail marketing and religion. Is that really what we've come to? "Separation of church and sales pitch."
I want my kids, when I eventually have them, to have a choice. Choose their belief system, choose their morals (with guidance from oddly-hyper-moral athiest Mom), and choose how to be a good person. I hope that I can overpower logo-ed influence in that decision.
While this concept disgusts me on a number of levels, the effort and art put into its creation is admirable.