Wednesday, November 16, 2011

Lego bible

Sadly, this is not a post extolling the virtues of everything Lego. While I'm a great proponent of the "variety bucket" over the kit with instructions, and the imagination that Lego inspires in general, this one is just a pathetic marketing ploy/brand presentation.

I get it. It's tough to get kids to read and understand the Bible. Honestly, the original document isn't terribly well-written, and the subject matter isn't easy to connect to. Contextually speaking, it's fairly irrelevant too. Especially the Old Testament.

But the "Brick Bible" is really too much. The intersection of logos children recognize and religion is despicable. As though there aren't enough 1-year-olds that recognize McDonald's/Barbie/XBox/pick one!, let's try to throw the Old Testament in there with a brand they might recognize.

Don't get me wrong: I'm not anti-religion. Religion is actually a great thing for some people. It provides hope, and comfort for millions. But there really should be a distinct separation between retail marketing and religion. Is that really what we've come to? "Separation of church and sales pitch."

I want my kids, when I eventually have them, to have a choice. Choose their belief system, choose their morals (with guidance from oddly-hyper-moral athiest Mom), and choose how to be a good person. I hope that I can overpower logo-ed influence in that decision.

While this concept disgusts me on a number of levels, the effort and art put into its creation is admirable.

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