Sunglasses are easy to sell: make them fashionable, affordable, and accessible. Everyone loves sunglasses. Summer = shades. Very simple.
Celebrity endorsements are another way to get your shades out to the public, but choosing a (dead) blind, deaf, and mute woman is not really the most sensitive way to do it. Even Sarah Palin would have been a more "vision" conscious choice. And wouldn't have offended near as many people.
Fortunately, this campaign was run in China, where the buzz is much more about Kim Kardashian's last pedicure than about pissing off American consumers.
(OMG - they're are super cute...)
Celebrity endorsements are another way to get your shades out to the public, but choosing a (dead) blind, deaf, and mute woman is not really the most sensitive way to do it. Even Sarah Palin would have been a more "vision" conscious choice. And wouldn't have offended near as many people.
Fortunately, this campaign was run in China, where the buzz is much more about Kim Kardashian's last pedicure than about pissing off American consumers.
(OMG - they're are super cute...)
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