Friday, September 30, 2011

Why cough up for diamonds? Get her something she needs

Diamond engagement rings are pricey. I mean CRAZY pricey! The sad thing is, it's a tradition founded on a creative marketing ploy, not a time-honored tradition. In 1947, the DeBeers company launched it's "Diamonds are Forever" campaign in an effort to boost sales, suggesting that romantic love had to be backed up with an investment in jewelry.

So, here's my suggestion: *practical* jewelry. Rather than visit your local diamond merchant when you're going to pop the question, visit Amazon and get her something she can actually use. No worries about accidentally dropping that $4000 diamond in the sink or getting the setting caught in her hair while blow-drying. (Or scars from the wicked left-hook she shot you when you did something incredibly stupid...)

Genius, if I do say so myself. Why spend $1000s, when you can pay $10 for something that says "I love you," AND "honey, grab me a beer."

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